Flaunting touch of Africa | Saturday Star

Nine years ago, South African-born fashion stylist Gareth Cowden had an idea to create a contemporary African accessories brand. He believed that the world wanted more from Africa – that it was tired of buying functionless artefacts such as wooden giraffes, which too often are relegated to bookshelves or floors. His vision was for people to attend gala dinners wearing a touch of Africa. And so Babatunde was born. We spoke to Cowden to find out more about this endearing artisan brand:

Was the evolution into a business owner a natural progression in your career?

I swore I’d never be a designer in South Africa. It’s such a difficult climate and I didn’t want to struggle (only about 2% live comfortably). I travelled to Dubai and London and it was in London that I…

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